Mom’s Silver Shop is Sacramento’s most distinctive coin and jewelry shop and owner Joyce Espinosa prides herself on a loyal client base and unique, family- friendly feel that’s as one-of-a-kind as her wares.

Newbies and seasoned buyers alike love browsing through treasures and seeing where customers have traveled from on Joyce’s push-pin map of the world. Mom’s really is a place to call home and The Sacramento Business Journal recognized it as one of Sacramento’s fastest growing businesses in 2011 and 2015. 


When the housing market crashed in 2008, Joyce, a 20-year veteran of real estate sales, enlisted her son to help her sell silver and gold bullion online. She quickly expanded to coins and jewelry, opening Mom’s Silver Shop in 2010. Joyce is a warm, straightforward person and she runs her business the same way. Mom’s Silver Shop is clean and safe, employees are friendly and knowledgeable, art peppers the walls, and Paddy Whack and Bucky, the resident mini dachshunds, act as both guard dogs and greeters. As one of the only woman owned coin shops in the area, Joyce has created a place where everyone feels welcome and comfortable exploring the treasures from around the world. 


Making Mom’s Silver Shop so distinctive and welcoming takes a lot of time and planning. Joyce and her employees were spending two hours every day manually entering sales information into QuickBooks Online. In addition to the tedious nature of manual data entry, Joyce knew that errors might be missed and that her team could be spending that time on more important tasks, like helping customers. In need of a better way, Joyce started looking for a solution that was easy to set up, user-friendly and reliable— and that most importantly, would free up her time so she could continue growing her business. 

See how Mom's Silver Shop found the gold standard in small business accounting when they begin using Commerce Sync.