PupJoy gives dog lovers a better way to treat — a modern concierge model that combines the best of convenience, control and value — with customized ordering and to-your-door delivery of clear-labeled healthy dog treats, unique well-crafted toys and artisan accessories that are sourced from small suppliers who are focused on creating quality, responsible products.


Dustin McAdams and Bill Wilkins are passionate about dogs and it shows. The two friends from Chicago often spoke of their shared love of dogs and a desire to be part of something where they could make a difference. In December 2014, Dustin and Bill decided to follow their passion and created a Kickstarter campaign to raise money for PupJoy, a new online destination for dog lovers to treat, and be treated, better. They quickly reached their goal and have been building their business ever since by providing dog parents a better way to pamper their dog while building a powerful community. They hope that their “Treat Better” principle will provide them with the power to do some good, from shaping industry standards to supporting artisan manufacturers to helping make an impact on important causes.


With backgrounds in corporate America, both Dustin and Bill know that part of PupJoy’s success hinges on their ability to scale quickly while ensuring they have optimal processes in place to handle an influx of customers. They also know that happy and engaged customers are a priority, as well as staying true to their founding principles of building a better company, creating joy and delivering a higher standard of quality, convenience and care. Using the right tools to help with efficiencies can make or break a start-up that is already facing challenges from accelerating growth to strategic partnerships. As business savvy professionals, Dustin and Bill wanted to find a payment processing solution and accounting software that could easily be integrated and automated.

Learn more about how PupJoy optimizes and streamlines business processes with Commerce Sync.