Your customers demand QuickBooks integration and you know you need to support it to stay competitive. Think you are building a feature like any other? Think again. Behind that pesky feature is a world of complexity. Whether you realize it or not, you are building an entirely new service. Take a moment to consider the following tips before you get started:
- Find balance. You don’t just build accounting software. And for good reason. Accounting is a complex industry of its own. When considering your support structure, invest to know enough. Don’t commit to know too much. If you strive to make your support staff certified CPAs, you are destined to fail.
- Commit to product development. Since you should not and cannot build a support team to handle the wide array of questions you will get about the way your service works, the way accounting software works and even accounting best practices, commit to continuous product development.
Not only should your integration provide customers flexibility in breadth and depth of data, but you should make this flexibility available in an intuitive and self-service fashion. The design of your product and the way breadth and depth is presented to your customers are paramount to your success.
Seamless automation is good for small businesses. As such, business will be good for those who can deliver it. Whether you are building a great shopping cart, payment gateway or point-of-sale system, we can help. Just ask us how.